Trade mission to Turkey (1): to do or not to do?

  We were about 80 entrepreneurs travelling to Turkey this week in a trade mission headed by our Prime Minister Mark Rutte. Some entrepreneurs already had their contacts or even their own company in Turkey: others were only considering doing business in Turkey and looking for the right contacts and good opportunities.
Beforehand I asked quite some people about their experience with trade missions, and how useful it could be. Most reactions were not too enthusiast, telling that the best results usually come from the Dutch entrepreneurs who are also in the trade mission, and not from the foreign contacts made during the trade mission. The general advice was: don’t do it, it’s probably not worth the time and money. The reasons for me to go anyway were that I love Turkey and the Turkish language in the first place, and moreover that I never joined a trade mission before and I like to try new experiences that cross my path in life…
Well, I was not disappointed, on the contrary, and my experience was confirmed by most other participating business (wo)men. The trade mission to Turkey was a vibrant happening in entrepreneurship and good relationships. And the results were certainly not limited to the network of the Dutch participants but also involved the many interested Turkish counterparts. Turkey is developing in a very fast way. Its entrepreneurs are happy to do business with the Dutch. They are determined and concrete on the road to more, better, easier, smarter. While the Dutch economy seems to have come to a stand still these days, the Turkish economy is growing and full of life. Anybody who is respectful and ready to give the credits the Turkish entrepreneurs and their government deserve for this, will be welcomed for business.
As a participant to this trade mission I can only say thank you to our Prime Minister and to minister Ploumen who went with us all the way, even though there were many Dutch-internal problems to form an excuse not to participate; to the Turkish government that made this possible and received delegates in various ministries to discuss mutual insights and problems and come to common solutions; and to the staff of Dutch ministries in The Hague, the Embassy in Ankara and the Consolate in Istanbul who were very very creative, helpful and full of care for all the participants.
So when you are invited to join a trade mission and confronted with the question ‘to do or not to do?’: just do it! Of course it is important to know the goals you have for it and to prepare it very well – but with the right optimistic, entrepreneurial spirit you will enjoy every second!

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