Maybe it is because I have always worked with people with Turkish background in the Netherlands, that I assumed Dutch business people work easily with Turkish business people. Or is it the research that was done in peacekeeping missions of the army, where relationships between the Dutch, German and Turkish soldiers were studied? Unexpectantly, it appeared that Dutch soldiers cooperate better with Turkish soldiers than with German soldiers, although the Germans are our neighbours, our largest trade partner and a country with whom DE-NL exchange at army level has been intense since many years. One of the reasons was that both the Dutch and the Turkish soldiers showed a practical orientation when confronted with problems during the peace mission, while the Germans were more rule oriented. Maybe I expected that to happen in business too…
Well, the trade mission to Turkey opened my eyes: it is not true and doing NL-TR business is not easy at all. The main reason for that is: culture. There are quite some cultural differences that prevent smooth NL-TR business relationships. I have spoken to both Dutch and Turkish entrepreneurs and heard many stories, also about huge des-investments because it really did not work out. On several occasions I heard Turkish businessmen describe the Dutch as: STUBborn, NOT flexible and ARROgant. This mainly refers to the style of doing business and daily work.
For example the Dutch are planners. Before doing the job, they plan it all the way, often in many details. The Turks are not planners, if they want to do the job, they start it. They will find out down the road what the consequences are and react immediately to difficult circumstances. This is very difficult for the Dutch. If they have to work the Turkish way, they meet with mistakes that in their eyes are unnecessary, could have been prevented. That is stressful for them. Also, Dutch workers are used to respond to difficulties by some reflection, to find out what went wrong in the planning phase. In the Turkish style this means that they are not flexible and too slow. And then when the Dutch start to explain to the Turks what planning is and how to PREVENT problems, the final perception is there: the Dutch are stubborn and arrogant!
The good news for me is that these kind of cultural issues form the expertise of my company: there’s a world out there for us! And we are looking forward to services in NL-TR culture and diversity issues …
Other blogs about Dutch-Turkish business:
Women entrepreneurship: trade mission to Turkey (3)
400 years Turkey – the Netherlands: closing event
Read also: Politics and diversity in your organisation