Today a new book about Dutch entrepreneurs was presented at the headquarters of Dutch employers, the Malietoren in the Hague. It was a pleasant venue, as you can see in the picture. A big text shows that investing in women gives a real good ROI (return on investment). I know that plans for this action were discussed during the trade mission to Turkey last November (see my other blogs http://grethevangeffen.nl/?m=201211) so it was great to see the outcome!
However, the presentation was only about male entrepreneurs in the period 1850 – 1950 in Holland (the west of the Netherlands); great entrepreneurs that made our country to what it is now. Most entrepreneurs combined their business with social involvement. The chair of VNO-NCW, Bernard Wientjes, explained that this has always been usual in Dutch business. The last 30 years brought an approach too uniquely focused on shareholder value, but we are regrouping from the problems that brought and heading toward sustainable solutions.
The Van Oord family explained how they run their marine ingenuity business (see http://www.vanoord.com/) as an entire family business: that was so interesting. Family business means that long term vision is included in every step the business takes. We got a story here how a small business starting with a single entrepreneur can be developped into something worldwide and top of the bill by a large number of 3rd, 4th and 5th generation members. I loved it!
Present were not so much people like me who have a 1st generation business; most of them were 2nd and 3rd generation, but there was also a 5th generation guy present 🙂 It is a great advantage that so many entrepreneurs paved the path, and we can learn from them and be inspired: thanks for that! Please find the book (series) at http://www.walburgpers.nl/site/content.php?hfst_id=127&hfst_id_parent=7&PHPSESSID=f843f8a4351b6186fbb5..
Read here about:
Preparing for trade mission to Turkey
Trade mission to Turkey (1): to do or not to do?
Trade mission to Turkey (2): matchmaking
Trade mission to Turkey (3): women entrepreneurship
Trade mission to Turkey (4): Turkish businessmen about the Dutch