It is new and it is brilliant, the Amsterdam Tower – a remake of the former Shell research labs in Amsterdam. I had a great time this week while giving a presentation about dealing with international business and culture in front of spectacular views over Amsterdam. Nevertheless my public was highly attentive, for a moment I doubted whether they would be with me at all but they did 🙂
If you look at the photo above and you see the 9 meter high windows in top of the building, that is where I stood – and here are some pictures of the views:
The making of the Amsterdam Tower is a story out of a wizard book: three Dutch guys who were succesfull in the international music scene decided to cooperate in this and won the battle for the tower in competition with 34 other interested parties. They turned it into a combination of music company offices, a hotel, different bars, restaurants and clubs with a 360° turning restaurant in top: a music tower!
On top they offer a platform for all inhabitants of Amsterdam and our tourists to watch the spectacular panorama and to take a seat in Europe’s highest swing: the Amsterdam lookout. Alas I had serious business to do when I was there so I definitely have to come back to experience that swing!
Our city is blessed with these creative entrepreneurs who make such major contributions to the quality of life in Amsterdam: well done, thank you guys!
Last but not least an photo-impression (made with my phone, lack of quality, in reality much better) of the elevator going up: the music experience starts already from there…
Amsterdam Tower, a new experience not to be missed!